Digital Economy: GiftedMom Partners With UNFPA

The over 46 Million FCFA project uses SMS notifications to remind pregnant women of antenatal appointments in four health areas in the Far North Region.


Combining mobile-based tools with tricycle ambulances to reach out to pregnant women in rural communities where healthcare is not at its best is what prompted GiftedMom and the United Nations Population Fund, UNFPA, to partner and reduce maternal and infant mortality in four health areas in the Far North Region. The over 46 Million project connects GiftedMom applications to facilitate antenatal care.  

It is christened “Project Telephonie Mobile au Service de la Santé de la Reproduction” and targets health centres in Dougoi, Dargala, Moulvoudaye and Kolara. Some 36 community workers and tricycle ambulance drivers are equipped with smart phones to register pregnant women at the level of the community and transport them during distress or early stages of delivery. Heads of maternities of the health centres received smart phones to digitalize the reporting of maternal indicators that are sent at the end of each month to facilitate real-time monitoring and intervention.

The collected data is synchronized with GiftedMom servers and pregnant women automatically given health education messages and also antenatal care reminders. Community workers subscribe husbands of pregnant women without telephones for reminders and alerts on antenatal appointments. The aim is to showcase the impact of the intervention in order to mobilize funds to expand to other areas in the region. Leveraging resources from partner organizations to scale up solutions nationwide in particular and the continent in general as well as reaching out to 5 million users by 2019, is the strategy that the digital platform is putting in place to seek more funding.

GiftedMom’s inventor, Alain Nteff, says simple SMS messages can prevent pregnancy-related complications that kill over 7,000 women annually. The organization empowers communities to twin SMS and pregnancy projects. Cameroon, like most developing countries, focuses on curative health, which is expensive. Providing a more cost-effective approach through preventive health education is therefore a better option.




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