Voter Registration: ELECAM Employs Vigorous Social Media Campaign

The institution’s social media page is inundated with messages announcing the end of 2016 voter revision on August 31, nationwide.

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Barely two weeks to the end of the 2016 voter revision exercise (to end on August 31, 2016) nationwide, Elections Cameroon (ELECAM) is multiplying strategies to get more Cameroonians registered on the electoral list before the deadline. The sensitisation campaign is not only on the traditional media but more on the social media, believed to be a soft-spot for youth and women, who constitute the major target of ELECAM.

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 The Facebook page of Elections Cameroon is immersed with messages sensitising Cameroonians of voting age to register before the August 31 deadline given by the Electoral Code. The page reminds its visitors of their civic right to be inscribed on the voters’ register. Some of the Facebook messages read “Hello, we are just days to the end of this year’s voter registration; please do register as from the age of 20”, “Registration on the voter registers ends this August 31 according to the law” and “do not wait for the 31st August deadline, register now”.  According to information gathered from the ELECAM Communication Division, the facebook account opened in November 2015 has more than 6,000 followers, the most followed public institution in Cameroon. Cameroon Tribune learnt that ELECAM’s operations “20,000 youths in 20 days” launched last February registered 46, 266 youth thanks to the social media campaign. ELECAM has not only limited itself to  Facebook as it also operates twitter, sound cloud accounts, a Youtube channel and a website where sensitisation information, photographs, audio and videos are shared to the public. These, Charles Ebune of the ELECAM’s Communication service says are all techniques to get to a large variety of Cameroonians.

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He attributes the large number of voters registered since January 2, 2016 to the vibrant social media campaign. Statistics published on the ELECAM Facebook page on August 9, 2016 indicates that 435,270 voters have been registered in 2016 as against 206, 873 recorded same time last year.

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