Agri-business Companies Seek Visibility

The PROMOTE 2017 expo ground in Yaounde enables companies to liaise with business persons.

Cameroon’s cash crops like cocoa, coffee, cotton, bananas and palm oil as well as food crops like plantain, cassava, corn, millet and sugar cane are in the spotlight at the Yaounde Conference Centre where unprecedented crowds are visiting stands at the International Exhibition for Enterprises, SMEs, and Partnership, PROMOTE 2017. Most of the food and cash crops are displayed in processed form, with agri-business companies determined to make more customers, expose their trade mark and exchange business contacts for posterity. Most of the processed foods have shown signs of strength, but are yet to be marketed nationwide and internationally, exhibitors admit.
Sustainable Agro-Foods Economics, SAFE, with its healthier African foods, is gradually making a name, with customers and business partners ready to discover and distribute its processed garlic, ginger, bush pepper, coconut powder alongside seasonings and vegetables. Reducing the stress in cooking and better food preservation is the innovation making the agro-industrial company to win the hearts of customers. UTRA Company on the other hand focuses on cassava processing into by-products like garri, wheat and biscuits, Luc Belinga said, explaining that the presence of the start up at PROMOTE was to partner with supermarkets for distribution. Royal Miel, in existence for close to a decade, produces six types of honey. It is seeking commun...