Promote: Groundbreaking Edition Awaited

After six successful editions that facilitated over 30,000 B2B meetings, stakeholders are bracing up for yet another edition that promises fireworks.

Preparations for the 7th edition of the international business exhibition, PROMOTE, are in high gear. Both the organiser of the mega event, the Fondation Internationale Inter-Progress (otherwise known as Inter-Progress) and participants such as private businesses, state corporations and influential media organs are busy planning on how to make the edition better than the previous ones.

The event has been scheduled to take place at the Yaounde Conference Center from February 16 to 24, 2019 under the theme; “Business Climate and Sustainable Development”. Despite the fact that institutions planning to take part in the event have to wait till January 6, 2019 to begin constructing stands for exhibition, sources at Inter-Progress say over 80 per cent of the venue has already been taken.

We learned both new old comers are taking up strategic locations while others have just booked the same positions they occupied in previous editions. The rush for space at PROMOTE 2019, according to the organizers, is an indication that the evolution of the economic environment is pushing exhibitors, more and more, to participate in the event for a common goal.

Some of the companies such as the SABC brewery company have not only booked locations but have carried out field visits to plan effective construction of stands befitting of a VIP partner. For this year’s edition of the expo, the site has been structured following a strategic categorization to ease exchanges and circulation.

In the top category initiated in association with GICAM, is known as the Industry Pavilion. It is reserved for Cameroonian manufacturers of small, medium and large sizes that will present their industrial know-how. A second is the "Made in Cameroon" Pavilion for the promotion and valorisation of products processed or produced in the country.

Then there is a third pavilion for "Health and Better living&q...

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